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METAFORIX MAIL


Volume 2, Issue 2 August 27, 2001

Sites and insights for the Information Age

Regular readers know of our continuing interest in e-health -- the quality of healthcare information, products, and services offered on the Internet. Metaforix continues to work with the Internet Healthcare Coalition and will participate in its upcoming conference, "Quality Healthcare Information on the 'Net 2001: New Challenges, Opportunities and Directions," to be held November 5 through 7 in Washington, DC. If you share our interest in e-health, consider attending this conference. You can help shape the Coalition's agenda and the future of healthcare on the Internet.

If this issue of Metaforix Mail contains a fact or insight that a colleague would find valuable, we invite you to forward a copy. We would be delighted to add that person to our list of subscribers.

Thanks for reading.

CONTENTS AT A GLANCE:

ON MY MIND: Looking Like a Librarian
METAFORIX MAIL ARCHIVES
INFORMATICON: Generating Misunderstandings
DIGITAL DIVIDE: Bridging the Gap
LISTS WE LIKE: Arts Beat
A BYTE OF THE INFORMATION AGE
CYBERSPEAK: Boom or Bust?


ON MY MIND
[From the Editor]

A Stereotype Retires

More years ago than I care to count, I completed a Master's degree in Library and Information Science and took a job on the reference staff at a two-year college. I felt confident that the stereotypically severe, unsmiling librarian, forever shushing the world into decorous silence, had gone the way of the gas lamp and the hose-drawn carriage.

It didn't take very long to learn how far off the mark I was. Despite our mandatory graduate degrees, faculty status, teaching responsibilities, and service on college committees, my library colleagues and I were at the bottom of the academic pecking order. Faculty in "academic" departments -- including automotive repair, physical education, and secretarial science, along with more traditional disciplines -- failed to appreciate our qualifications or our contributions. They rarely made a distinction between our work and the important, but very different, work of other library employees who reshelved books or delivered videos to classrooms.

By the time I left the library for other pursuits, some dozen years later, the stereotyping and the status issues had really gotten to me. By then, I had a second Master's degree and a list of accomplishments to my credit. The world was beginning to use computers to store and retrieve information. Searching computerized databases in real time was slow, expensive, and an enviable skill possessed by only a few people -- most of whom were librarians. But there were still too many librarians for too few underpaid jobs.

Pretty soon, when I spoke at a conference or met new colleagues, I began to omit the library part of my resume, except on the rare occasions when it suited my purpose. Not until the Internet became hot and widely available did I move my background in what had become known as "information services" to the foreground once again.

I wasn't alone. Librarians' skills came into greater demand and library school curriculums began to place greater emphasis on information technologies. As a result, librarians began to migrate from historically underpaid public sector jobs to private sector positions and independent consulting. Simultaneously, baby boomers (I, among them) have continued inexorably to age and some have now begun to retire.

Over coming twelve years, according to the American Library Association, almost half the nation's "fully qualified" librarians -- those with Master's degrees -- will retire. It will be difficult for library schools to fill the gap and impossible for public sector employers to match the salaries and opportunities available in the private sector. As a partial response, the ALA has launched a five-year campaign to update the image of the profession.

As reported last week in the New York Times, the organization has developed marketing materials -- including a web site and public service ads -- featuring a diverse array of lively "human search engines." Their personal interests range from hip-hop to holistic health, jogging to jazz. What they share is the wish to replace the schoolmarm image.

The 21st century librarian is youthful, cyberliterate, socially conscious, and athletic. He or she appeals to young people regardless of gender or ethnicity and serves as a walking, jogging, or in-line skating recruitment poster for the profession.

Now, if the ALA can manage not to create an age stereotype for the 21st century, this could turn out to be a wonderful thing.


Your comments are welcome. Please e-mail Lois C. Ambash, editor@metaforix.com

 


METAFORIX MAIL ARCHIVES

Access previous issues of Metaforix Mail by date by visiting our archives. Or use the search box on any page of the Metaforix site (www.metaforix.com) to search by keywords.


INFORMATICON
[a provocative quote, statistic, or piece of data]

Generation: A Word Past Its Prime?
excerpt from Jay Tolson's article in U. S. News, 8/13/01

"Too often, the term generation is used to impose the experiences and attitudes of a relatively small group upon a whole generational cohort, regardless of significant regional, class, ethnic, and other differences within it. (African-American boomers, for example, are generally more conservative in core values than white boomers.) While there's relative unanimity about what a human biological generation is -- roughly the time it takes for a member of the species to bring a replacement into the world -- the definitions of a historical generation vary greatly, depending on whom you talk to. Some stress values, attitudes, and shared experiences. Others emphasize stark demographic data, such as birthrates. Marketing Prof. Charles Schewe of the University of Massachusetts prefers to . . . 'talk about cohorts rather than generations.What happens to a cohort of individuals coming of age between 17 and 24, what they share in the way of defining events and experiences, c! an create values that remain with them for the rest of their lives." But to University of Toronto economist David Foot, . . . experiences, attitudes, and values matter far less than the brute fact of numbers. The size of a generation even largely determines what those experiences and values will be, Foot argues. The bigger the numbers, the flusher the economy, the happier the times, the more optimistic the generation. 'The numbers have a way of predisposing generations to see certain experiences as their formative ones,'he says."


DIGITAL DIVIDE

Virtual Desktops for One and All

The Internet is no longer a curiosity or a luxury. In some industries, it is as integral to routine business transactions as the telephone.

As a result, people who don't have Internet access are at a serious disadvantage -- especially if they are looking for jobs.

The city of Houston, in partnership with SimDesk, a locally-based application service provider, has launched an innovative response to this problem. Dubbed SimHouston, the program will make free Internet access, e-mail accounts, word processing software, and document storage available free to all city residents, regardless of income. Among other benefits, the accounts will allow users to create and send electronic resumes.

Individual "virtual desktop" will initially be made available at public libraries in Houston's low-income neighborhoods. Plans call for access to be extended over the next few months to all public library branches, along with government offices and other facilities such as fire houses and police stations.

SimDesk, also known as Internet Access Technologies, is exploring similar deals with other major cities, including Chicago and Indianapolis. Future contracts may include partnerships with Internet service providers, such as AOL or Earthlink.


LISTS WE LIKE

The Weekly e-Letter of ArtsJournal.com

If you're a lover of the arts, here's a list you'll want to subscribe to -- and a site worth visiting frequently.

Every week, founding editor Douglas J. McLennan and his two colleagues scan some 200 publications in search of "the best arts and cultural journalism in the English-speaking world." Brief summaries and direct links to the stories are posted on the site beginning at 5:00 am Pacific Time each weekday. The site adheres to the refreshing policy of linking only to sites that are free and do not require visitors to register -- with the single exception of The New York Times, which requires a one-time free registration.

Arts Journal's coverage ranges far and wide, from ballet to publishing to new media to the politics surrounding the arts in various countries. McLennan, a Julliard-educated musician, is a former arts reporter and columnist whose site is obviously a labor of love.

The Sunday "Arts Beat" e-letter recaps the stories of the past week (and reminds you to visit the site in case you haven't gotten there yet). To join the list, send an e-mail with "Subscribe" in the subject line to:

Artsbeat@ArtsJournal.com

 


CYBERSPEAK
[The vocabulary of the information age]

It Depends on What the Meaning of "Boom" Is

Kara Swisher writes a weekly column on the high-tech economy for The Wall Street Journal. It's called "Boom Town."

Earlier this month, Swisher asked readers whether the current fortunes of the high-tech industry dictated a change in the name of the column. (I would include a link to the column, which appeared on August 13, but the Journal is -- and has been since its digital inception -- available only by paid subscription.)

Between Monday morning, when the article was posted, and Friday morning, the deadline for e-mailed responses, Swisher heard from 284 readers, 46% of whom thought "Boom Town" still filled the bill. She posted a total of 28 responses, mine among them. Here it is, as slightly edited by Swisher:

My trusty American Heritage Dictionary tells me that a boom is a "deep, resonant sound, as of an explosion." Fast forward to [the definition of explosion], where I learn that it (a) releases energy "in a sudden and often violent manner with the generation of high temperature and usually with the release of gases" or (b) is a "violent bursting as a result of internal pressure" or (c) is the "loud, sharp sound" made by (a) or (b). An explosion can also be "a sudden, often vehement outburst" or "a sudden, great increase."

I conclude from my brief lexicographic foray that a boom town may be characterized by high energy, feverish activity, lots of noise (self-important, emphatic, prophetic, angry or just plain loud), sudden great increases in all kinds of things and large quantities of hot air.

So it seems to me that Boom Town is the perfect postmodern name for a post-postindustrial column. I say stick with it.

 


A BYTE OF THE INFORMATION AGE

Learn how Metaforix can help you and your business take a byte of the Information Age.

See what we have to offer at www.metaforix.com


Please note that the links contained in Metaforix Mail are current as of the time of publication. Some of them may no longer be operative at the time you access past issues.

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To Volume 2, Issue 1 August 10, 2001
To Volume 2, Issue 3 September 14, 2001

 

 
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