Organizational
development is the most overlooked issue in creating an e-health Internet
business plan. -- John A. Eudes, President, Greystone.Net, Inc., strategic
Internet planning firm
MCOs (Managed
Care Organizations) exist at the crossroads of insurance, service, and
health support, where the Internet has huge potential. The key is to
wade through the technology to deliver what customers really want. --
Thomas C. Hawkins, M.D., Director of Web Development, Harvard Pilgrim
Health Care
There
are some good e-health ideas that nobody feels a responsibility to pay
for, such as electronic patient medical records and remote doctor/patient
consultations. -- Brian Dovey, General Partner, Domain Associates LLC.,
venture capital firm
The Three
Axioms of Healthcare (from a health economist with a sharp tongue or
tongue in cheek, or both):
- Americans
want the best healthcare someone else will pay for.
- We demand our fair share of unnecessary and inappropriate procedures.
- When the going gets tough, the empowered consumer wants government
regulation.
--
James Robinson, PhD, University of California at Berkeley School of
Public Health
The coming
technological revolution means that forecasts are more valuable than
experience. The most valuable forecasts are visions describing what
we want our technology to do for us. -- Jonathon C. Peck, Vice President,
Institute for Alternative Futures
Medical
literature doubles every 19 years.
AIDS literature doubles every 22 months.
2 million facts are needed to practice medicine.
Data should arrive as a by-product of clinical care. This does not happen
with paper records, which have lots of information but no usable data.
-- Blackford Middleton, MD, MPH, Senior Vice President, Clinical Informatics,
MedicaLogic/Medscape
Branding
may be defined as the visual, emotional, and cultural image that surrounds
your organization's goods and services.
"Brand Equity" = Strategic Awareness + Perceived Quality + Singular
Distinction
--David Shore, PhD, Center for Continuing Professional Education, Harvard
School of Public Health
Goals
for a proactive Web site: Contemporize our brand. Build relationships
with members. Provide state-of-the-art medical information. Cover a
wide range of health and wellness issues. Improve informed decision-making.
Inform and interact with customers 24/7. -- Noreen Young, Director of
Marketing and Communications, Blue Cross/Blue Shield of Massachusetts.
We need
to encourage "disruptive technologies" for patient care: cost-conscious
demand for services individual co-design of benefits packages, with
consumer-shared risk individual co-design of care itself. Disruptive
technologies empower consumers. -- Molly Joel Coye, MD, MPH, CEO of
The Health Technology Center and Senior Fellow, Institute for the Future
This is
the era of the "impatient patient." He or she is anxious about quality
of care, suspicious of health plans, aging, deluged by dubious information,
and moving from "group purchase" to the "retail" model in buying health
insurance. -- Harry Soza, President, Resolution Health Strategies, provider
of online health management systems.
The quality
challenges in medicine are to reduce errors and conduct "best practice"
medicine while devoting less time and spending less money. -- Robert
A. Greenes, MD, PhD, Decision Systems Group, Brigham & Women's Hospital,
Boston
Providing
ethical, high-quality health information content requires the cooperation
of the editorial, sales, business development, design, and legal departments
of an e-health business or organization. -- Mark E. Boulding, JD, General
Counsel and Executive Vice President for Government and Regulatory Affairs,
MedicaLogic/Medscape
The focus
in education for ethical e-health practice should be on certifying people,
not sites. Employees trained in e-health ethics bring these values to
their next employer and spread good ethical practices throughout the
industry. -- John Mack, MS, MPhil, President, Internet Healthcare Coalition
The only
way to genuinely destroy electronic information is to smash, burn, and
bury your hard drive. -- Alan S. Goldberg, JD, Goulston & Storrs, Boston
The elements
of the information technology revolution that worry intellectual property
holders carry parallel significance for individuals as personal data
holders. After all, whether for profit or dignity, at the core, each
group desires the same end: control over information. -- Jonathan Zittrain,
JD, Harvard Law School
