Metaforix is the fulfillment of a vision
conceived and nurtured by Lois Ambash during many years as an innovator and developer of client-focused services in organizations whose cultures seemed determined to remain focused on the past.

The vision: to help organizations and individuals embrace change, take risks, and take charge of the future.

Metaforix was founded by Lois C. Ambash, PhD, in 1998
to help organizations and individuals achieve their goals in an environment of rapid and continuous change.

Before founding Metaforix, Lois spent more than twenty years in a variety of roles in public higher education, in colleges affiliated with the State University of New York. She has served as dean, program director, teacher, reference librarian, and consultant.

In those capacities, Lois created a number of educational programs "from scratch" and then implemented and managed them. The most rewarding of these was a comprehensive program that allowed adults to earn college credit based on workplace, community, and individual learning.

Lois holds a PhD in American Culture and Writing, along with Master's degrees in Public Policy and Library/Information Science and a Bachelor's degree in English. Lois has held leadership positions in a number of associations for professional educators and currently serves on the Board of Directors of the Internet Healthcare Coalition and the Web Site Accreditation Committee of URAC.

We collaborate
with a diverse group of associates, whose skills and experience encompass business, organizational development, graphic design, healthcare, education, and career management. Our associates' involvement varies according to the requirements of specific clients and projects.

We chose the name Metaforix
to reflect the challenges facing organizations and individuals in the 21st Century. The Internet is a metaphor for what is happening in the workplace and in society at large: rapid technological change, diversity, globalization, the information explosion, and the ongoing need for people and organizations to reinvent themselves.