About Metaforix: Beliefs, strengths, expertise and clients

What we're about.

Metaforix is about information.
Information has many levels, many purposes, many audiences, and many guises.

Information offers facts, ideas, points of view, beliefs, arguments, values, suggestions ...
Information is conveyed through text, graphics, images, animations, spoken words, music ...
Information is delivered face-to-face, by phone, by fax, in print, on television, on the Web ...
Information communicates different messages based on content, tone, style, position, context ....

Metaforix helps organizations and individuals

find the information they need to achieve their goals
evaluate the information they receive
distinguish important information from extraneous noise
deliver the information they want to convey to the audiences they wish to reach.

Metaforix is about the Internet.
The Internet can be a powerful tool for those who know how to use it effectively. Barriers to access are low, so most people can avail themselves of the Web.

Access, however, is just the first step. Making the Internet work for you means finding the information you need when you need it, knowing the clues that tell you which information you can trust, and using the Internet to maintain quality interactions with clients, colleagues, and associates.

Through our training, content development, research, and e-mail marketing services, Metaforix helps you go beyond access to impact.

Metaforix is about communication.
Your message needs to be welcome in order to establish and maintain relationships with clients, customers, colleagues, or potential employers.

What makes a message welcome? An understanding of the recipient's interests and needs, along with clarity, style and consistently useful content.

Metaforix helps you create and produce electronic and print messages filled with data nuggets that readers can use to enliven their own spoken and written communications. Metaforix e-letters are designed to be welcome additions to the recipient's inbox and to become part of your strategy for growing a dynamic, inviting Web site.

Metaforix Professional Communication workshops offer concrete tips for improving your written and spoken communications and for matching the medium to the message. Our Reinvent Yourself workshops teach you to analyze the skills you have and package them appropriately for a changing marketplace.

Metaforix is about learning.
As the speed and volume of information increase, so does the need for continuous individual and organizational learning. Metaforix facilitates continuous organizational learning through planning, team-building, and knowledge-sharing, as well as through training.

In addition, we work with clients to examine how well their organizational learning styles and cultural characteristics support current environmental realities and business goals. We design interventions to help bring these factors into alignment.

On the individual level, we help people assess what new skills and credentials they may need and explore various traditional and nontraditional educational options for obtaining them.

Metaforix is about collaboration.
We don't pretend to have all the answers that you or your business may need to get where you want to go. In fact, we're certain that you already have many of the answers. They're just waiting to be seen in a different context or combined in ways that have never occurred to you before.

The Metaforix approach is to mesh your expertise with ours, calling on other experts if necessary, to develop innovative solutions that integrate the resources at hand.

Collaboration means working together in a genuine, reciprocal partnership. That's how we work with you, and that's how we encourage you to work with others, within and outside your organization.