Metaforix is about information
Information has many levels, many purposes, many audiences, and many guises.

• Information offers facts, ideas, points of view, beliefs, arguments, values, suggestions
• Information is conveyed through text, graphics, images, animations, spoken words, music
• Information is delivered face-to-face, by phone, by fax, in print, on television, on the Web
• Information communicates different messages based on content, tone, style, position, context

Metaforix helps you and your organization

• find the information you need to achieve your goals
• evaluate the information they receive
• distinguish important information from extraneous noise
• deliver the information you want to convey to the audiences you wish to reach

Metaforix is about the Internet
The Internet is a powerful tool for those who know how to use it effectively. Barriers to access are low, so most people can go online at home, at work, or at another location in the community.

Access, however, is just the first step. Making the Internet work for you means finding the information you need when you need it, knowing the clues that tell you which information you can trust, and using the Internet to maintain quality interactions with clients, colleagues, and associates.

Through our training, content development, research, and e-mail marketing services, Metaforix helps you go beyond access to impact.

Metaforix is about communication
Your message needs to be welcome in order to establish and maintain relationships with clients, customers, colleagues, or potential employers.

What makes a message welcome? An understanding of the recipient's interests and needs, along with clarity, style and consistently useful content.

Metaforix helps you create and produce electronic and print messages filled with data nuggets that readers can use to enliven their own spoken and written communications. Metaforix e-letters are designed to be welcome additions to the recipient's inbox and to become part of your strategy for growing a dynamic, inviting Web site.

Metaforix Professional Communication workshops offer concrete tips for improving your written and spoken communications and for matching the medium to the message. Our Reinvent Yourself workshops teach you to analyze the skills you have and package them appropriately for a changing marketplace.

Metaforix is about learning
As the speed and volume of information increase, so does the need for continuous individual and organizational learning. Metaforix facilitates continuous organizational learning through planning, team-building, and knowledge-sharing, as well as through training.

In addition, we work with clients to examine how well their organizational learning styles and cultural characteristics support current environmental realities and business goals. We design interventions to help bring these factors into alignment.

On the individual level, we help people assess what new skills and credentials they may need and explore various traditional and nontraditional educational options for obtaining them.

Metaforix is about values
Our mission is to help organizations and individuals deal creatively with the challenges posed by rapid and continuous change -- technological, economic, cultural, and political.

We seek to foster continuous, collaborative learning in work environments that are both energized and challenged by change.

We trust that organizations and people can discover within themselves solutions to the challenges they face, if they ask the right kinds of questions.

We believe that the process of discovering solutions is enhanced by a good fit between organizational culture and individual values.

We envision a workplace and a society that encourage people to embrace change, take risks, and take charge of their own future

Metaforix is about collaboration
We don't pretend to have all the answers that you or your business may need to get where you want to go. In fact, we're certain that you have many of the answers already. They're just waiting to be seen in a different context or combined in ways that have never occurred to you before.

The Metaforix approach is to mesh your expertise with ours, calling on other experts if necessary, to develop innovative solutions that integrate the resources at hand

Collaboration means working together in a genuine, reciprocal partnership. That's how we work with you, and that's how we encourage you to work with others, within and outside your organization.